SUPPORTER
Supporter
14th Supporters Meeting
February 21, 2015 (Saturday) 14th Supporters Meeting
2015 Supporters Meeting
Thank you for taking time out of your busy schedule to come here today. We will now begin the 14th Supporters Meeting and the New Stadium Briefing. First, let me introduce the attendees from the club. I am Noro, the CEO. I am Uenoyama, the Director in charge of the Academy and Strengthening Division. I am Kajii, from the Strengthening Division. I am Ninomiya, from the Academy Division.
This is Okude from Planning and Management. This is Ito from the Business Headquarters. Today's moderator is Matsuura.
Thank you very much. Now, I would like to start with the explanation from the club. First, I would like to start with our representative, Mr. Noro.
Once again, hello to everyone. I'm Noro from GAMBA OSAKA. Thank you very much for coming to the GAMBA OSAKA Supporters Meeting despite your busy schedule and your day off. Also, thank you very much for your continued support and encouragement. I'd like to take a quick look back at last year. I know you all know this, but I'd like to be moved again. It was the Nabisco Cup. Our results were 7 wins, 1 draw, and 3 losses, with 21 goals scored and 11 conceded, for a goal difference of 10. In the final against Sanfrecce, we made a huge comeback from 0-2 to 3-2 and won the championship. First of all, a crown.
Also, as some of you may already know, the J-League was in 16th place until the World Cup break. Many of you asked if we were going to be relegated again, but the team went to training camp twice during the World Cup break, and as a result, we won five games in a row after the break, and rose to fifth place. We had one loss and one draw, but we won seven games in a row and moved up to second place. The final game ended in a 0-0 draw, but the other clubs lost, so we managed to hold on and win the championship.
The team's league record is 19 wins, 6 draws, and 9 losses, for a total of 63 points, 59 goals scored, 31 goals conceded, and a goal difference of 28, making them a double champion.
As you all know, our treble title was the EMPEROR'S CUP, which we won all of. We scored 19 goals and conceded 5, giving us a goal difference of 14. Our final match was against Yamagata, who had made it to J1 through the playoffs in a truly miraculous way, so it was a very tough battle, but although they say that the mountain god was on their side, Gamba had even more of a god on their side, and we won the EMPEROR'S CUP, making it a treble. In 2000, Kashima Antlers won the treble, but I think it will be a historic achievement to win a treble in the first year after promotion to J1.
Look at the number of stars. Right now, there are five stars on your uniform, which is unbalanced, but if you add three more, you'll have a big star in the middle, so eight stars is a good balance. If you get two more stars, it will be just one big star.
Now, let's talk about management. GAMBA OSAKA is managed in a transparent manner. As you can see, our income from sponsors, ticket sales, and merchandise has all increased compared to 2013. Other areas, such as the increase in broadcasting rights fees from J2 to J1, have also increased significantly. And with the addition of the championship prize money, the total income for 2014 was 3.85 billion yen, up 1.07 billion yen from 2.78 billion yen in 2013. The final total profit is 60 million yen.
The number of spectators increased by 15% in total attendance, 20% in league average, and 7-8% in season tickets and fan clubs. In addition, the youth team was the runner-up in the J Youth Cup, and the junior youth team was in the best 16.
Sponsorship fees and merchandise for 2015 are up by nearly 50 million yen from the previous year. Our projected annual income is 3.5 billion yen, and excluding the prize money from winning the triple crown, we are planning a net increase of nearly 100 million yen compared to the previous year. However, the total is down by 153 million yen, because once the new stadium is completed, designated management fees will be incurred, and land rent and management fees will also be incurred from this autumn, so there will be a loss by that amount, but we hope to turn it into a profit through sales efforts.
The number of spectators is very easy to understand: 300,000 per year, an average of 15,500 for league matches, 7,500 for season tickets, and an increase of 3,000 to 23,000 for the fan club. As for titles, we aim to be the top J.League champions. Our youth and junior youth teams aim to be in the top four in each tournament.
As for new players, we have strengthened our team with four players from the youth team: Ogura, Akamine, and Fujigaya.
Last year's slogan was RisingG, meaning the sun will rise again, but this year it is MovingG. MovingG means to move and to inspire. This season, the players and staff will work hard and unite towards the same goal in order for GAMBA OSAKA to grow even more and to stand on the world stage beyond the J.League and Asia. And through the club's activities, after the end of this season, we will inspire everyone involved with GAMBA OSAKA, just like last season, so we chose the word Moving.
Next, I would like to talk about our Asian strategy. Last year, we held selections, soccer clinics, and coaching sessions in Indonesia and Myanmar. In particular, in Indonesia, we had a tour of the U-13 team in August, and last month on January 24th, we played a match against the Super League team in the top division. As you all know, we won 4-0. I think we have made some preparations for the ACL.
The ACL will begin on February 24th. We will play six qualifying matches against Guangzhou R&F, Seongnam FC, and Buriram from Thailand. Our goal is to become the champion of Asia again, and since 2008, no club has won the championship in Japan since Gamba won in 2008, so we want to work hard as a league.
The stadium will be completed in the fall. I will explain more about that later.
We will be using the Expo'70 Memorial Stadium for one more year, and this will be our last year. Thank you again for your continued support. That's all from me.
Thank you very much. Next, I would like to ask Mr. Kajii from the Strengthening Headquarters to speak.
Reinforcement Headquarters
Hello, this is Kajii from the training headquarters. Thank you for your continued support this season. Now, I would like to explain about the training headquarters.
First, I would like to look back and summarize last season and explain our thoughts on strengthening the team this season.
First of all, as I mentioned earlier, we were able to win the league with 63 points.
We also won the Nabisco Cup with a goal difference of plus 10.
We also won the EMPEROR'S CUP with a goal difference of 14.
Last season, we were in the running for the championship in all domestic competitions, and this year we set a goal to challenge again in Asia and the world. As I reported earlier, we were able to achieve that result and goal, so I think we fully achieved our goal. However, before the start of last year, the team set a goal. We set specific numerical goals of 70 points, 65 goals, and 35 goals conceded. As a result, we were seven points short of winning and six goals short of scoring. However, we were able to improve four goals conceded, so only conceded goals were able to achieve the numerical goal.
This is a graph of the league standings, with Urawa Reds Reds in red and GAMBA OSAKA in blue. You can clearly see that Gamba has a slow start every season, but I think that true strength comes from being able to perform consistently from the start throughout the year, so I would like to build a team that does just that.
This is a summary of last year. Gamba's style is based on speed and passing, and we aim to play a total football style with everyone attacking and defending. As for the concrete results of last year, the biggest one was the correction of the defense. Since Hasegawa was appointed as the Head Coach in 2013, the team has been thoroughly correcting its defense, and I think the quality of the total attack and defense was evident last season. We played a season with a team of 28 players, and the fact that everyone was able to fight with the same concept of Gamba's style is an achievement. Above all, I think this was a season in which the football that Head Coach aims for, Hasegawaism, was fully absorbed. On the other hand, there is a problem, but every season, we conceded many goals in the 15 minutes before the end of the game, and especially last season, until the halfway point of the first half. So we have a common awareness of game control, and since we have achieved the same results last year, we are naturally in a position of being chased. In that situation, analytical ability is naturally necessary. Individual strength is one thing, but we also need to analyze the opposing team, which has been raised as an issue. Also, a strong and attractive team is essential for the emergence of young players. Every season, a player who makes you wonder "Who was this player?" appears, and I think that this will revitalize the team, so the emergence of these young players will also be an ongoing issue in the future. In summary, I think that maintaining Gamba's style and fighting power is a major immediate issue.
This is the coaching staff for this season. This season, we will be fighting with the above coaching staff, including Head Coach Hasegawa. This season, we have invited Ichiro Wada to help with the technical aspects. As some of you may know, Wada has been a member of the JFA technical staff since 2000, and has been supporting the team since Head Coach Okada's time. He is basically a technical coach, and is good at analysis. We will be fighting in the ACL this year, and we have invited him as a necessary force.
Next, regarding the team staff, we will be supporting the team with almost the same team as last season. However, in terms of interpreter, we had a Korean interpreter, but he will be joining the training team from this year, so he will not be on-site.
Next, regarding the composition of the team, we are starting this season with 28 players, which may seem like a small number, but we are starting with the same 28 players as last season. The new players are Seno, Yomesaka, Hirao, and Hayashi from the youth team, as well as Akamine from Sendai, Ogura from Yokohama, and Fujigaya from Iwata. It will be a tough schedule with these 28 players, but we are determined to fight.
Next, the team strengthening policy. This does not change every season. As I mentioned earlier, we will continue to play total football, with everyone attacking and everyone defending, and we will aim to build a team based on in-house production, and a team that can compete with Asia and the world in mind, and a team that is committed to winning. Based on these three policies, we have seven titles this season, and we are aiming to win all of them this season, and we are aiming to win the ACL at all costs.
I hope to share that excitement with everyone again this year, so I look forward to your continued support this season. Thank you very much.
Thank you very much. Next, we will have someone from the Academy Headquarters, Ninomiya, give an explanation.
Academy Headquarters
This is Ninomiya from the Academy Headquarters. Thank you for your continued support this year.
First, I will explain last year's overview, and then I will explain this year's initiatives.
Four players were promoted from the youth team to the top team, which I think was the biggest achievement last year. Our goal is not just to get promoted, but to further develop players who can be promoted and play at the top level.
These are the results and promotions for each category. In the junior division, five players were promoted from elementary school to junior high school, instead of the target of three. Last year, we won the tournament in which Cerezo Osaka and Vissel Kobe also participated, and participated in the world tournament. The best result for the junior youth team was the best 16, but in the Prince Takamado Trophy, we fought almost equally with the winner FC Tokyo. As for the youth team, we were unable to win the J Youth Cup or the Premier League, but we finished in second place.
We believe that the education of coaches is also very important. Uenoyama played a central role in holding two training sessions. The academy seminar was held 21 times throughout the year for 25 Gamba coaches, and covered the importance of words and asking questions. In addition, the local training session was held 13 times throughout the year for people from the Gamba Kadoma and Sakai areas, with 40 to 50 participants in total. These two training sessions were held a total of 34 times, and we are working to improve the level of our coaches.
Next, regarding the promotion of soccer, we are active in three locations for juniors: Toyonaka, Banpaku, and Hirakata. Also, since last year, we have been selecting 20 students each from the 4th, 5th, and 6th grades of elementary school for the Super Elite program, so that they can play an active role on the top team. In other locations, we are holding soccer clinics during the summer holidays and other times that parents and children can participate in.
Our basic philosophy is to develop outstanding individuals through soccer, while aiming to nurture players who can perform well on the top team.
These are players in the development age group, and according to the plan for April 2015, there are a total of 1,808 players. There are 1,435 junior players in 5 schools, including Toyonaka. There are 3 teams for junior youth (GAMBA OSAKA, Gamba Sakai, and Gamba Kadoma) with 349 players, and 44 youth players. 17 out of 31 players are from the top team academy.
I believe that three factors are necessary to develop world-class players: a good environment, good players, and good coaching. As of February 1st, Miyamoto-san, on the far right, is working as a coach for the U-13 junior youth team.
This is our initiative for this year. What is common to both the youth and junior youth teams is that we will thoroughly educate our players. For the junior youth team, we plan to have the third-year team go on an Asian tour in March, and for the U-13 team, we plan to use July and August. For the youth team, we plan to participate in an international tournament in Mexico in September.
For each category, we aim to promote at least two players from junior to junior youth, and to win the Osaka tournament. For junior youth, we aim to promote eight players to youth and to win the national tournament. For youth, we aim to promote at least two players to the top team, and to always aim to be in the top four or better at the national tournament.
In terms of outreach activities, we would like to further strengthen the Super Elite and three schools.
We also believe that community-based activities are important. First, we will hold an adult clinic at the Expo and in Hirakata. We also run an activity called "G-Scambio" to help people with disabilities return to society as quickly as possible. We also hold soccer classes and visit daycare centers, with seven members visiting daycare centers in Ibaraki and Suita. Goalkeeper clinics are held eight times a year, in the spring and fall, for fifth and sixth graders.
Regarding the stadium, firstly, we would like to provide a place where people of all ages, from children to men and women, can participate in lifelong physical education. Secondly, we would like to hold seminars. Thirdly, we would like to be able to hold domestic and international competitions.
As for the Asian strategy, we have international experience, and this is how the U-13 team went to Indonesia last year. The second international exchange was in Myanmar, where we provided academy know-how and held a clinic for players and coaches in Myanmar and Indonesia.
Finally, here are four players from Gamba Youth who have experience playing for the U-17 and U-18 national teams. This concludes my report on the academy. Thank you very much.
Thank you very much. Next, Mr. Okude from the planning and management department will give a presentation. Thank you very much.
Planning and Operations Department
Hello everyone. My name is Okude from the planning and management department. I look forward to working with you again this year. I will be reporting on my PR, match management, and Asia strategy. Thank you all for gathering here today. This year is the last year for the Expo'70 Memorial Stadium. I hope that everyone will come and visit us, making it a memorable year for our last year. We would also like to hold matches in the new stadium from 2016, so I would like to make this year the year of preparation for that transition.
I would like to report on our efforts throughout the year in relation to public relations. Firstly, we have renewed our website to strengthen our efforts in attracting customers. Secondly, we have launched an official Twitter account to increase the club's exposure, and we have gained many followers. As for the addition of public relations materials and increased sales, the special issue of G Magazine celebrating last year's victory in the Nabisco Cup sold out immediately, and this, along with the influence of the treble crown, also contributed to the sales of public relations materials.
As for our efforts in 2015, as I mentioned earlier, the 20,000-seat Expo Stadium will become a new stadium with a capacity of 40,000, so we would like to link public relations efforts that will attract visitors to the new stadium and encourage many visitors to come this year. We will work with the local community to implement various measures to promote public relations. Secondly, we would like to unify the image of each public relations material and use it to improve the image. Thirdly, as we did last year, we would like to expand our fan base through public relations materials. In particular, we would like to support the local hometown with public relations materials such as free papers and the city newsletter, so that as many visitors as possible can come to the stadium.
With regard to match management, as I mentioned earlier, our main goal is to make the Expo Stadium a safe and comfortable place to be, as this will be our final year. We will also be moving forward with preparations for the new stadium, operating manuals, etc., and creating the new stadium for next season within this fiscal year.
During the match, we carried out three main activities. Last year, with the cooperation of Osaka University, we implemented heat stroke prevention measures for staff and customers using the G-Vision to help them get through the hot summer. We also removed the smoking area behind the A platform to separate the smoking areas in the stadium, and set up a smoking area near the E entrance during halftime. We would also like to continue improving Enjoy Park with the cooperation of Osaka International University.
This is our basic approach, and we have the same idea every year. First, we need to run the matches safely and without accidents or danger. Second, we need to conduct the matches with an attitude of hospitality, courtesy and gratitude. Third, we need to improve the comfort and cleanliness of the guests who attend, and ensure that they have an enjoyable time during their stay. These are the four main pillars.
In terms of safety, with the ACL and other things coming up, we will work to strengthen security and patrols within the stadium. As for etiquette and hospitality, we, the staff at the venue, will strive to improve customer service. We also want to enhance fan events centered around Osaka International University. In terms of comfort, the staff will work hard to clean up, including patrols, and we want to make this the year worthy of the last World Expo in 2015, and we want to carry out activities that will make people want to come back and visit the new stadium again next year.
Finally, regarding our Asian strategy, we were finally able to get started last year in 2014. We aim to maximize GAMBA OSAKA's presence in Asia by first expanding our business there, then creating new fans and partners, expanding and linking this to increased revenue, which will lead to strengthening the team. We would like to build and move forward in this spiral of growth.
This is what we started in 2014. As you know, we held a youth selection in February last year, and three of them ended up coming to Japan last year. They didn't pass, but we planned the selection. Then, in August last year, the U-13 team went on a tour to Indonesia, where they experienced harsh conditions and had a good experience, and we also held a soccer class there. The third was a project by the Ministry of Economy, Trade and Industry, where we were introduced to Panasonic and Gamba's goods and collaboration. And the fourth was sponsoring a soccer class in Myanmar. Finally, in January of this year, the top team played in Indonesia for the Panasonic Cup, and won 4-0. Last year, we made inroads into Asia like this. Although it's a little at a time, we are active.
This year's plan is to have three excellent local players from the academy come and deepen exchanges, and in August the academy will go on an expedition, hold soccer classes, and deepen exchanges with clubs mainly in Indonesia, and start activities that are rooted in the local area. As the idea is written there, first of all, we will contribute to our current partners and fans, expand our fan base, and have local fans come to Japan to watch Gamba's games, contributing to attract customers for this new stadium, and we will also expand the academy to Asia. In this way, we will work hard to become a club that can operate in Asia and the world, and a club that can be recognized on the world stage. This concludes the report on planning and management, but I would like to answer some of the questions you may have.
Regarding the supporters' meeting, we have held it twice a year, but from this year, we would like to hold it once a year. Basically, the club's philosophy is to share information between the club and the fans, and this philosophy has not changed in the past. And we will gather in the same place like this as a supporters' meeting once a year. Around February before the opening, we would like to explain to everyone what our activities will be like this year and share them with everyone. Thank you for your cooperation. This concludes my report.
Thank you very much. Next, Mr. Ito from the Business Division will give his explanation. Thank you very much.
Business Headquarters
I'm Ito from the Business Division. Nice to meet you. This is a business, so our main goal is to make money.
The five categories of sponsors, hometown, merchandise, ticket sales, and fan club have changed. 2013 was J2. I want you to look at the total, which is the most noticeable, and see that the income increased by about 270 million yen from 2012, when we were in J1, to last year. The number of sponsors last year also went from 62 to 64, compared to 2013 when we were in J2, so there has not been a big change in the number of companies, but we have been focusing on high profitability. So, if you look at 2013 and 2014, it has increased by about 210 million yen. In the hometown category, we have been doing various measures, and in 2014 we wanted to do as much as possible about GAMBAssist, and in 2013 we looked at various measures in J2. We feel that various activities are carried out, and that they are supported by the money we receive from the local community, and we are operating with the feeling that we receive money from the local community. This year, we are aiming for 40 million yen through sales in four areas: the academy, ecology, hometown activities, and children. We are also working in the community to give back to the community, even if it is only 30,000 or 100,000 yen from one sponsor. In fact, what we learned in J2 is very useful, and we have gained the support of the local community. If you compare ticket sales with last year and the year before, the amount will also jump significantly. For goods, we are aiming for 300 million yen, which is easy to understand. Since the EMPEROR'S CUP in 2009, we have won a title for the first time in a long time, and we are thinking about how we need to continue to work steadily on goods while listening to the opinions of everyone, and we want to continue to work hard. The number of members of the fan club has exceeded 20,000. It has been fluctuating between 18,000 and 19,000 for a long time, but in a sense, Gamba has been working steadily, and 20,000 was a hurdle. We finally surpassed the 20,000-person hurdle last year, so we are now aiming to reach 23,000, and the next leap will be at a larger stadium in 2016, so we need to continue moving forward in the same way, increasing capacity by three or four times that amount.
There are 67 basic sponsors, so we will improve satisfaction and add value to the new stadium. We will use LED signs and illuminated signs, as you all know, and large-scale video to increase added value. Not only that, but we will also use new, valuable view boxes, and we will try to make everyone happy with them. The third point, as Okude mentioned earlier, is the Asian strategy. Gamba will go to Indonesia, which has a population twice that of Japan, so we are working to increase the value of the country, which has 250 million people, and to increase Gamba's presence in Asia. The Gamba Business Club is a form of exchange between sponsors, and we would like to evolve in this area as well, as we will further increase our value by having exchanges.
We have been strengthening our hometown since 2004. We have been focusing on the four cities of Suita, Ibaraki, Takatsuki, and Toyonaka, but we would like to expand to the surrounding areas if possible. We have various types of supporters' associations, such as the players' association, the prefectural government's association, and the local supporters' association, so we would like to consider unifying the area at the new stadium if possible. We believe that data management will be a major issue for us, especially in terms of volunteers and hometown data.
In terms of ticket sales, we need to plan and sell the tickets properly, and we need to respond quickly to the data we receive from everyone. So, how do we use QR tickets? Gamba says that QR tickets are of great value, but only 8-9% of them are being used. This is in Spain and England, where 90% of tickets contain IC chips, and we think that if we can increase the usage rate of QR tickets in the future, it will increase convenience for customers. We would like to develop reserved seats at the new stadium and other areas that will increase added value for everyone.
The fan club is the first place where visitors can support the team, so when the players enter the stadium, they give out cheering towels and mufflers. People say that Gamba has a very unified look, and I think this project has been a success. We will continue this program, and we think that we need to continue it at the next stadium. We think that we need to improve the satisfaction of the more than 20,000 members of the fan club.
Finally, there are goods. We will create the best goods while listening to our thoughts and your wishes. It would be fine if it was only at the stadium, but there are also requests for goods that can't be worn on a regular basis, or that can be worn in places like this, and there are also requests for goods that are closer to the players, so we would like to improve those areas as well. Of course, we are thinking of increasing the number of items, which were limited in number, and how to have people all over the country purchase them online, and how to have people who come to enjoy limited items. When we go to the new stadium, we will have a really big shop, so we are always thinking about products that will make people think, ``Ah, we've made something new after all,'' and we want to increase customer satisfaction. In particular, this year will be the last year to use the good old Expo Stadium. When we go to the new stadium next year, the environment will change, and we will of course have a lot of food and drink to make everyone happy, and we will also sell goods, so we are thinking about how we can move forward this year towards 2016, and we hope to grow the club while receiving your opinions again. That's all. Thank you.
Question-and-answer session
- Q
My name is Watanabe and I'm from Osaka. Thank you. I'm sorry to spoil the good news about the triple crown, but Mr. President, do you know Parma in the Italian Serie A? They've been in Italy for a long time, and when I was watching the news, I saw that the team was going bankrupt. There are various reasons, but it seems that the parent company has become strict. Everyone knows that GAMBA OSAKA is a Panasonic team, in many ways. I'm not saying that we should cut ties with Panasonic, but I'd like to know if you have any thoughts on how to do business with Panasonic in the future, such as, "We'll do our best on our own," or "If Panasonic comes back, please help us again," or if you have any thoughts on strengthening the team by working more closely with Panasonic.
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A
As for the management of the parent company, Panasonic had a deficit of over 750 billion yen in 2012 and 2013, and as you all know, their assets were negative, but they recovered in 2014 and I think they will have an operating profit of over 300 billion yen. And next year, I think they will achieve even more. I don't think Panasonic will go under anytime soon. I think Gamba will have to work harder every year, but Gamba would rather be "independent". The reason for building a new stadium is that if we can increase the capacity, improve the viewing environment, make customers happier, fill the stadium, and increase our income, we will be able to become independent. Our goal is to become completely independent and become a famous team and stadium in Asia.
- Q
My name is Abe. This year, Fujigaya returned and Kimura retired. As a supporter, I want to bring Kimura back, but I would like to know the club's intentions in cutting young players and putting in veteran Fujigaya.
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A
Regarding Fujigaya and Kimura, we started contract negotiations after the end of last season, and in the GK section, Higashiguchi joined the team, and made a series of super godlike saves and was selected for the Japanese national team. With players like that, I once again felt that the GK position is important. As we were trying to strengthen GK position, Kawada decided to transfer to Kofu. After thinking about how to fill the gap, we decided to keep Kimura, and talked to him during the off-season. He was thinking about whether he should continue as a soccer player or go on a different path, and just before the start of the season, he asked to retire here. From there, we started to strengthen our team, and acquired Fujigaya, who has experience playing in the ACL.
- Q
I'm Koshiro from Aichi Prefecture. I want them to win the ACL this year no matter what, but as we go to Asia to fight away, I think you all know about the ISLE hostage incident, so I would like to know if there are any plans to do something about security or safety, or if there are any plans to proceed with the operation.
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A
Regarding measures for away games in the ACL, Gamba has experience playing in the ACL in the past, so we have some know-how regarding away games. However, in recent years, there have been incidents overseas, and as a countermeasure, we will cooperate with not only Gamba but also the J.League and AFC to ensure the safety of the team and supporters.
that's all