SUPPORTER
Supporter
16th Supporters Meeting
February 4, 2017 (Saturday) 16th Supporter Meeting
2017 Supporters Meeting
Hello everyone. Thank you for taking time out of your busy schedules to come today. We will now begin the 16th Supporters Meeting. First, let me introduce the club's attendees. I am Yamauchi, CEO and General Manager of Business. I am Uenoyama, Director. I am Shikenmachi, Director of Administration, Management Department. I am Kajii, Director of Training Department. I am Ninomiya, Director of Academy Department. I am Ito, Director of Sales Department Partner Sales Section and Director of Partner Sales Section. I will be the moderator, Yamada. Thank you for your time. Now, I will begin the explanation from the club. First, I will introduce you to our representative, Yamauchi. Thank you for your time.
Good morning, everyone. Thank you for your enthusiastic support for GAMBA OSAKA. Thank you for coming out today in the cold weather. I am very grateful. I have been a member of GAMBA OSAKA since April last year and have been observing all of their matches. It has been a season where I have truly felt the joy and excitement of soccer.
I also felt strongly that this is the best soccer stadium in Japan, built with everyone's donations. I feel that it is GAMBA OSAKA's responsibility to make this best stadium in Japan a sacred place in Japan, in Asia, and in the world. Although it is still a small step, we will continue to move forward without stopping, so we ask for your continued enthusiastic support.
These are the three things I would like to talk about today.
Let me briefly summarise the 2016 season.
Next, I would like to share with you about the 2017 season, and finally, I would like to make a request to all our supporters.
First, the grades.
We aimed to win the ACL title, but unfortunately we ended up with two draws and four losses, so we are very sorry to have been eliminated from the group stage.
It was the Levain Cup. GAMBA OSAKA showed their strengths and made it to the finals. In the final against Urawa Reds, they were winning until the last 10 minutes, but they were caught up and lost in the final penalty kick, and they ended up as runners-up. It was the Levain Cup that made me realize once again how tough soccer is.
It's a league match. In the first half of the season, we couldn't win, especially at home, and although we made a comeback in the second half, we ended up in 4th place for the year. Seeing Kashima's great performance over the New Year period, with only one point difference, we at GAMBA OSAKA have vowed to persevere.
It's the EMPEROR'S CUP. On New Year's Day, we vowed to share the joy of winning with everyone here at Suita Stadium, but unfortunately we lost to Yokohama and stopped at the quarterfinals. Therefore, although we were aiming for four titles in the J1 league, we ended up without a title for the first time in several years. I am very sorry that we were unable to fully meet everyone's expectations.
These are the results of the U-23 team that has been participating in J3 since 2016. We finished in 9th place, which was a better result than Cerezo Osaka and FC Tokyo, who also participated at the same time, but we are very sorry that we were not able to compete for the championship. In 2017, we will focus on developing young players and aiming to win the championship while fighting.
That concludes the results.
Although 2016 was a year that did not meet everyone's expectations, we were honored to receive the J.League's Best Development Club Award. Many of our youth players have gone on to play in the J1 League and overseas, and we are pleased that this recognition of Gamba's development has been recognized.
Ideguchi also won two awards.
Furthermore, three players participated in the U-19 tournament in Bahrain, where we won the championship. Doan in particular achieved great results, winning the MVP award.
Regarding the Japanese national team, it was also a welcome topic that, in addition to Higashiguchi, Ideguchi was selected for the first time.
As for the Olympics, Fujiharu and Ideguchi participated.
As you can see, it has been a tough year in terms of results, but we would like to share our joy with everyone for the outstanding performances of each individual player.
It's the business situation.
As you can see, our new stadium has led to an increase in revenue. Ticket sales have increased by approximately 600 million yen. Merchandise sales have also increased by 100 million yen, meaning that we owe our total revenue an increase of approximately 900 million yen, and we would like to express our sincere gratitude to all of you.
On the other hand, operational costs are now higher than they were during the Expo.
Therefore, in order to continue to strengthen our players and improve our facilities and operations, I feel that we must become a club that aims to achieve annual revenue of 5.5 billion yen, up from 5.1 billion yen at the end of 2016.
These figures are excluding management figures.
As you can see, the number of spectators has increased significantly, from 370,000 to 530,000. Thank you. The average number of spectators for league matches was 16,000 at the Expo and 25,000 at the new stadium, a phenomenal increase of 158%. However, in terms of capacity, the capacity at the Expo was over 80%, but unfortunately the capacity at the new stadium is only 60%.
I believe that the task that remains for us is how to fill a stadium that can accommodate 40,000 people.
In addition, the annual seating capacity will increase by 8,500 and the fan club will also increase by about 10,000 people.
This is my goal for 2017.
Our revenue target is 5.45 billion yen. As I mentioned earlier, in order to survive in the J1 League, we need to earn revenue close to 5.5 billion yen in order to strengthen our players and improve our stadium to attract more customers and make our customers happy, so we are determined to achieve this goal.
The total number of visitors was 544,000.
As I mentioned earlier, the attendance per game was 25,000 in 2016, but we are aiming to increase it to 27,500. In order to achieve this, we will be competing for the championship, so in 2017 we would like to have exciting games and attract many fans.
The reason why the total number of spectators has not increased much is because the opening ceremony was held last year, and 2017 is not included, so the numbers are gradual, but we will try to get many people to come to each game. As for the season ticket sales situation, last year was 8,500. This year, we are aiming for 10,000 seats, but since the number is still the same as last year, I think everyone has purchased tickets, but I hope you will still tell your friends. We would also like to challenge the fan club to 40,000 people. Of course, we understand that in order to achieve this, it is essential to always aim for victory.
As you may already know, there will be a big change in the J.League in the 2017 season, and the broadcasting rights will be transferred to the internet via DAZN. This will bring about a big change in the revenue from the broadcasting rights. DAZN's contract is for 210 billion yen over 10 years, so the J.League will receive about 20 billion yen in revenue per season. As a result, the prize money for the winner will increase from 200 million yen to 300 million yen.
Another notable change is that, as you can see, the allocation money that will come in from the following year will be divided over three years for the top team, with 1.55 billion yen, 2nd place will receive 700 million, 3rd place will receive 350 million, and 4th place will receive 180 million. As I showed you earlier, GAMBA OSAKA's income is 5 billion. The average income of the J1 League is over 3 billion yen. Compared to the average income, the amount of 1.55 billion yen is extremely large.
The impact on the clubs is quite simple: there will be a large disparity in income between clubs. When there is a large disparity between clubs, it is natural that the resources for strengthening the team will increase.
In other words, I understand that there will be a big difference between the winners and losers, between clubs. I believe that GAMBA OSAKA is required to remain in the winners group at all costs.
As I explained before, the 2017 season is a crucial one. I want to win the title no matter what.
As for the slogan, we simply chose "Win."
In 2017, I want to raise the team and the front lines together and give it my all to try and win.
Finally, a message to our supporters.
We will work as one team and strive for victory, so please give us your enthusiastic support at the stadium.
The team is committed to winning and striving for the title.
As for the front desk, we want to make the stadium a customer-first place, and we will make improvements one step at a time to any areas that need improvement during the year we have been operating it. Last year, re-entry was not permitted, which caused a lot of inconvenience to everyone, but as a result of negotiations with various parties, re-entry has now been permitted, so I would like to inform you of this first.
We would like to actively plan events in the square in front of the stadium. We have also received complaints that the route home after the match is very long and crowded. It is difficult to make major improvements all at once, but we are planning to operate buses, so we would like to improve things one by one. We are also planning events after the match, so we would like to make efforts to alleviate congestion while allowing you to enjoy your time.
We also want to proactively work on digitalizing and providing entertainment at the stadium. First of all, to ensure safety in the surrounding area, we have already invested in lighting around the stadium, and we will continue to make other investments.
As for the 2017 season, as I mentioned earlier, we will fight as one to recapture the title for GAMBA OSAKA, so I hope to fight alongside you all and experience the joy together, so I appreciate your continued support.
Thank you for your attention.
Strengthening Department
Hello everyone. I'm Kajii from the training department. I'd like to explain how we will compete this season.
We will look back on last season, summarize the team's results and overall performance, and explain this season's team strengthening, organization, policies and initiatives.
Last season, the team's results were 19 wins, 12 draws, and 17 losses in total. These are official match wins and losses. The U-23 team had 10 wins, 8 draws, and 12 losses. The fact that the top team only had two wins is the lowest figure in recent years. We also came in second in the Levain Cup, but in the end we only won one game and came in second, so it was a frustrating season for the team as we were not able to show our true competitive strength last season.
In summary, the top team ended up without a title because they were unable to express the Gamba style. What is the Gamba style? As for what we are trying to do, we are thinking of speed and passing as something that never changes, and as we strengthen our game, we are aiming for a total style of football with everyone attacking and everyone defending. Last season, we were unable to establish that style as a reflection. As you all probably felt, I think we were playing a game that placed too much emphasis on defense. That is why we were unable to establish our style. One of the reasons is the start dash, especially last season we acquired new player ADEMILSON Braga Bispo Junior on loan, and we thought that we could fight for the title in the new stadium with the three offensive players Usami and Anderson PATRIC Aguiar Oliveira in the front line, but we failed to get off to a good start. I think one of the reasons is that we were unable to put together the best members well. Another reason is that we missed out on lower-ranked teams. Especially in home games, we were unable to beat Fukuoka, Shonan, and Nagoya, the three teams that were relegated to J2 last season. And we are dependent on individual players. I feel that we may have relied too much on players like Usami, Anderson PATRIC Aguiar Oliveira, and ADEMILSON Braga Bispo Junior, and that we lacked a variety of attacking options.
As for the issues, I want to continue pursuing total football as I explained earlier. To do that, we need to integrate new forces with a unwavering common understanding of the team concept. Also, we need to organize the players to increase the options for game control tactics, and develop leaders on the pitch. Even now, Endo is in charge of the pitch, but I think the next issue is to develop leaders who can follow him.
And the continued emergence of young players. Last season, Ideguchi came to prominence, but I think we need a roster that allows players like him to come up every year from the bottom.
This is a summary of the U-23 team. Since last season, we have been participating in the J3 league with the aim of developing young players in a secure match environment. As you all know, the results are as follows: Hatsuse, Ichimaru, and Doan were selected for the U-19 Japan national team last season, and this season, for the first time in several years, they will be participating in the U-20 World Youth Tournament to be held in Korea in May and June 2017 as members of the Japan U-20 national team. We can point to the fact that these players have been developed here.
And also Match-Training-Match. We have to be thorough with MTM. We played matches, corrected any issues that came up in the matches during training, and then used that in matches. That cycle was established last season, and we were able to provide individual feedback during training, which is an achievement.
In reflection, we entered the J3 league with the aim of winning the championship. However, there were various factors such as the number of players on the team and the use of over-age players, and we were unable to complete the team.
Also, since the top team is given priority, it was common for the U-23 team to train with just a small group of four or five people.
Our challenge is to continue participating in J3 this season and build up the mental strength and physical strength to play for 90 minutes. There are some trainings that can only be done at this age, and there are some trainings that must be done. We also need to ensure a continuous training environment and cooperate with the academy.
Taking all of the above into consideration, this is our setup for this season.
This is the staff structure. The top team is almost the same as last season. However, we have invited Mr. Lee to be the sub-manager.
We are strengthening the U-23 system. Miyamoto has been appointed Head Coach, Yamaguchi has been appointed assistant head coach, Matsushiro has been appointed GK coach, and as I explained earlier, we have brought in a specialized physical coach, Chang Yeop, from Nagasaki, to help build professional physiques, which is necessary for this age group. In addition to Ogidou, we have also added Tamaki, adding more trainers to support the team.
This is the lineup of the players. We would like to fight this season with this lineup. There are 17 players in the U-23. This includes three players who can play as youth 2nd grade tops.
We will continue with this system this season. Although we have divided the team into top and U-23, GAMBA OSAKA is one team.
The average age of the first team is 26.8 years old.
The average age of the U-23 players is very young at 19.6 years old.
This is our strengthening policy. This has been our philosophy throughout this season and beyond.
"Building a strong and attractive team" is our mission. We want to use our strength to build a team that plays total football, is attractive, fights, and is determined to win.
It is a strengthening and development plan. It is a way of thinking about strengthening development from the academy to the top team, from U-15 to the top team. I want to consistently develop from the bottom to the top in order to always step up. I explained earlier that there is a top team and a U-23 team, but basically, in order to conduct high-quality training, it is necessary to secure a sufficient number of people and provide training appropriate to each age group. Considering that, I think it is very important to provide an appropriate environment for each, such as the training environment of the top team, the training environment of the U-23 team, and the training environment of the U-18 team. Rather than dividing them, I want to create a system that always gives players who have grown up there a chance to move up. That is why we have started with three youth players in the U-23 team, and I would like to build a team with the idea of gradually absorbing the players who have achieved results in the U-23 team as we fight this season to the top.
This is our effort this season.
First, team organization. We will strengthen key positions with players who can contribute immediately, with an eye to the future. And we will improve the training environment. In order to pursue total football, we will thoroughly implement the team concept. The team concept is to ensure that both the top and U-23 players are aware of risk management, switching, and ball-fighting.
And game control. I would like to share with the coaches on the field how to increase the offensive and defensive options to take control of the game.
Also, cooperation between each category. Especially communication. Since we will be working in this way, separated by category, I want to communicate well and get a good grasp of the current state of the players, and build a team.
We have been preparing for this season since last season, and we have come to this point. When it comes to reinforcements, not just anyone will do, and we have to build a team that meets everyone's expectations. And in order to accomplish what we couldn't do last season, we are now negotiating with players who fit this position and our style. It's a very difficult situation, but there is still a registration window, and although the ACL is in a very tough situation, we have the J.League and domestic competitions, and as I mentioned earlier, we have support funds from the DAZN Group, or rather training expenses, so we would like to put together a lineup that can achieve results this season. Suzuki, Fabio, Miura, Izumisawa, Ide, and ADEMILSON Braga Bispo Junior, all of whom are listed here, were acquired through permanent transfers, and as you can see from their ages, we acquired them all through permanent transfers this time with an eye on mid-term team organization.
As for the younger players, we would like to further strengthen the U-23 team system. As for the new players for the U-23 team, Shimono Nakahara and Gun have joined us on a one-year loan from another club in order to inspire the younger players from a different angle. The other players, Pe, MESHINO, Takae, Taka, and Mori, are all under professional contract as Gamba players. We would like to strengthen the team by inspiring these young players together with the players who have come up from Gamba's youth team.
Our goals for this season are charm, strength, and the title. We hope to recapture these together with you all, so please continue to support us this season.
Thank you for your attention.
Academy Department
Good morning everyone. This is Ninomiya, the head of the Academy Division.
thank you.
First, there are two main points to cover: first, a summary of fiscal 2016, and then, based on that, I would like to introduce our initiatives for fiscal 2017.
First of all, we received the Best Development Club Award for 2016 at the end of last year. As President Yamauchi explained earlier, I believe this is a recognition of Gamba's attitude towards player development. Before receiving the Best Development Club Award, we also received the first special award after the J.League was established, so I think this is the second award for Gamba in total.
The Academy's training policy is not just to teach soccer, but to place emphasis on developing outstanding human beings and human education, with the aim of developing players who will be active in the future top teams, the Japanese national team, and on the world stage.
In terms of individual achievements, as was mentioned earlier in the training section, one player has been promoted from the youth team to the first team. He is Ryotaro MESHINO, who is in the same class as Doan. He plays as a midfielder and was promoted from Gamba's junior youth team after a six-year development period.
Next up is Kosei TANI, a first-year high school student and member of the Japan Under-16 national team. He also came from a team called TSK Senboku in Sakai City, and then went on to play in the junior youth team. He is now a first-year high school student and is a key player for the Japan Under-16 national team, making him a player to watch in the future. At 187cm tall, he is a very large goalkeeper.
Some players joined other J2 clubs from Gamba's youth team, rather than from Gamba's top team. I think this is the result of the training of the youth coaches. First, Konishi, on the left, came from Tokushima prefecture and expressed a strong desire to play for Gamba's junior youth team when he was in sixth grade, and after six years he received an offer from his hometown of Tokushima and returned. And Watanabe, on the right, came from Wakayama and expressed a strong desire to play for Gamba's junior youth team, so he transferred here from Wakayama and worked hard, and as a result he was able to join Machida in J2.
On the other hand, as written on the right side, there are players who joined Gamba's youth team and went to university to join J2. Daiki DEOKA, in the top row, was with the team for six years from the junior youth team, but went from Kwansei Gakuin University to Gunma, and Kento YABUUCHI, in the bottom row, went from the youth team to Osaka Sangyo University and was able to join Gifu. To be honest, it is quite difficult to get promoted to Gamba's top team because of the high level of competition. However, I think that there will be an increase in players who join J2 after going to university.
As I mentioned earlier, there was a link between the U-23 and youth teams, and last year there were 12 players. Ryotaro MESHINO, in the middle row, number 45, played in 13 games and 727 minutes as a third-year high school student. And Katsuki UMEZU, number 47, is currently a second-year high school student, but has played in 6 games and 485 minutes. He still has a lot of room to grow, but we want to actively promote young, talented players like this one to the top level and give them a chance, so I think MESHINO is making a smooth transition and is taking part in training.
Among the questions from supporters, there were some concerns about what would happen if youth players play in U-23 matches in official youth matches. The youth players said that if they have as many opportunities as possible, they would like to experience the high level of U-23. Then, we would like to play in the youth Premier League with the next members, and that is the policy we would like to follow.
As for the overseas tours of the junior youth junior high school students, the second-year students on the left toured Italy and played against AC Milan. And the first-year students on the right decided to experience neighboring Asia first, rather than Europe, and played against a strong team from Vietnam called PVF.
This is for junior elementary school students, but we are not strengthening our team compared to other clubs. We are in the form of a school, and we love soccer every day, and we have been doing it with the attitude that it is fun and we want to do more, and at the end of last year, we won the Osaka tournament and were able to participate in the All Japan Youth Tournament for the first time. We ended up in the best 16, but I think it was a very lively event for the academy.
As I mentioned earlier, we have been working on strengthening and coordinating the academy, but we are also implementing something called the Super Elite. We have 20 students from each grade, 4th, 5th, and 6th grade, and today we are actually holding a selection process to recruit 60 students. In the top middle photo, at the Suita Expo, the current Osaka Football Association ground, construction is underway, and today we will be holding the selection process on the artificial turf. We are also borrowing the artificial turf from Panasonic ES in the bottom row, and we are training at these two venues twice a month with 60 students each. As you can see on the far right, we would like to strengthen our in-house production by introducing external stimuli like this, from the Super Elite to Junior News, Youth, U-23, and Top.
We were looking to hire 120 people in total, but we received 800 applications, so the competition rate was about seven times as many as we could, so it seems like it's a very popular position.
There are three main initiatives for 2017. The first is to strengthen player development from the elite. The second is to strengthen cooperation between the U-23 and youth teams and the environment. The third is to promote and expand the sport.
First of all, in terms of developing elite players, we want to produce as many top players as possible from our hometown area. Naturally, our activity area is centered on the Hokusetsu and Kitakawachi regions, which include 14 cities and 3 towns, with a population of about 1.7 million. Naturally, due to the declining birthrate and the decline in the soccer population, competition to acquire promising elementary school players will intensify among Kyoto Sanga, Vissel Kobe, Cerezo Osaka Osaka, and other teams. As for Gamba, we want to discover talents early in this area, launch elite teams, strengthen their independence, and create a flow from elite to junior youth, youth, U-23, and top in the future. The best thing we want to do is develop players who can make their debut as first or second year high school students.
As for the three players this year, they will be actively participating in the U-23 team rather than playing in official youth matches. First, Adachi, on the far left, is currently a second-year high school student and can play center back and right back. Umezu, in the middle, is a defensive midfielder. Tani, who I introduced earlier, is the goalkeeper. These three players will prioritize the U-23 team over official youth matches. For players other than these three who have developed, I would like to think of them as having the opportunity to challenge the U-23 team.
As youth students are going on to Koyodai High School, they have been attending Otemae Gakuin High School until now. Starting this year, we have been negotiating with Otemae High School, and as a result, the students who will be entering from April will be enrolled in Waseda Osaka Gakuen Koyodai High School. As for the purpose, as written at the top, Gamba's academy policy and Koyodai High School's policy are aligned. In general, we want to develop people, and we want to do holistic education together. As for past achievements, from the left side of the photo, there is Inamoto, who is currently playing for Hokkaido Consadole Sapporo, Ienaga, Usami, Ideguchi, and Doan, who went to Kawasaki Frontale. These players have been taken care of by Koyodai High School so far, so Gamba would like to do holistic education while also providing high school education such as English education.
As mentioned earlier, we are not only developing the academy but also promoting it. There are three schools in total. Toyonaka, Expo, and Hirakata schools, and we are considering expanding these schools one or two in the future. As I explained earlier, we would like to strengthen and improve the super elites on the right side.
As for our community-based activities, starting from the left side of the photo above, Gamba's junior youth goalkeeper coach is holding a goalkeeper clinic for elementary school students. Since there are not many coaches who can teach goalkeepers, we would like to hold goalkeeper clinics on a regular basis. And in the middle, we will also be holding adult clinics for adults and those with no experience at the Expo site and Hirakata site.
As for elementary schools, on January 26th of this year, we invited 2,000 fourth graders from Suita City to the stadium, where we had a lecture from the current youth team Head Coach, Saneyoshi, and we also held a soccer class on the artificial turf. We also have soccer classes from sponsors and local residents, and as for nursery schools, we have now increased from 7 to 13, so although we are not very big and conspicuous, we are doing low-key activities that are loved by the local community and are rooted in the community.
Finally, we would like to ask for your continued guidance and support for the GAMBA OSAKA Academy players and teams this year.
Thank you for your attention.
Business Division
Hello. This is Ito from the Business Department.
We will have customers come and make a stadium full of people. Ultimately, we aim for the team to be strong and for the team to become the pride of the town. Last year, there were six games with attendance exceeding 30,000 people, and seven games including the opening game. At that time, the stadium had grown and we were able to create the atmosphere of a full stadium, but this stadium has a capacity of 40,000 people. It's 40,000, but if you add it all up, it's 40,000 people. There are 300 seats from the press box to the Wheelchair-Accessible Seating, and about 20 handicapped people are coming, so there are 300 wheelchair seats alone, and excluding the 20 seats, 280 seats are close to the viewing area. We have a high-rise floor with a fairly high angle of 33 degrees, and we have to build a fence with a viewing area, so the stadium is full of about 36,000 seats. Taking that issue into account, the average last year was 25,342 people, which is a huge jump. Considering 36,000 people, it is a 70% capacity rate, but compared to 40,000 people, it is not quite that good. We still have a lot of challenges to build a full stadium.
The second is to be rooted in the local community. We would like to develop this Japanese club into a more global club, with this as our base, so our desire to first firmly establish ourselves in the local community remains unchanged.
The third is business revenue. We have had a club license since the year before last, and if we make a loss for three consecutive periods, the club license will be revoked. This stadium is a wonderful stadium, but there are also issues that require us to pay a lot of money. Therefore, we will be in trouble if we do not continue to work to get as many people as possible to buy our goods, win, and get a lot of broadcasting rights. In 2013, which was the worst, 500 million yen fell to J2 and disappeared. The average revenue of J1 was originally 3.3 billion yen. J2 is 1.05 billion, and J3 is 400 million. In that year when we became J2, we earned up to 2.8 billion yen, but even so, the 500 million yen drop was due to the inconvenience we caused everyone in various activities, such as player training expenses. We would like to collect a large amount of money and use it to return the comfort of everyone, and at the maximum, to training expenses. Establishing a business that will continue for a long time, including such things, is a major issue for us in the business.
As mentioned earlier, ticket fees have made a big leap from 795 million yen last year to 1.3 billion yen. Merchandise sales have also increased from 490 million yen last year to 580 million yen, a huge leap. Furthermore, we are planning to increase sales this year through various measures. Our major sponsors have also dropped slightly from 2.2 billion yen, but this year's uniforms will feature Ship Healthcare of Momoyamadai in Suita on the back. We would like to continue to make big leaps in our business. I will skip this as it overlaps with what I said earlier, but we are always thinking about how we can make the most of this stadium in order to make a big leap.
Regarding tickets, we are thinking about how to increase the number of annual seats. We want to become a club where more than 80% of our customers are annual seats. We are still quite far behind Urawa Reds. This means that we are the third largest annual ticket holder, so we must achieve 10,000 this year no matter what, otherwise we won't be able to make a big leap forward.
The fan club has always only had 20,000 members, but two years ago it increased to 23,000, and last year it made a big leap to 33,000. We created various courses, such as 100,000 yen, 10,000 yen, 3,000 yen, and 1,500 yen for children, and we think that the starting point is how to increase the number of customers rather than the income, so we would like to do our best here as well.
Now, I will talk about this year's business development. In terms of sales, 248 LED signs were installed by Panasonic on the third floor concourse at the final Niigata match on October 29th last year, and 55-inch signage was installed at the bottom. Since the LED signs are movable, it is difficult to inform customers. We will strengthen such areas, and since there are four staircases, we will divide the area into various areas such as the main stand, behind the goal, and the back stand, and this will be a new challenge to sell area zones.
Also, for VIP, the Lower levels are full and the Upper levels are full, but the middle (VIP area) is empty, so we will sell the seats on the 4th floor, and there are 30 rooms. There are 20 people in each room, so there are 600 people, so if you know anyone here, we will do anything to help you, so if you would like to introduce this place to us with an email of encouragement, we would love to hear from you.
The same goes for tickets, but we want to increase the number of seats per year, and we are also concerned about our close ties to the local community. We are also working on how to attract local people. We are taking various measures to attract customers, such as providing tickets to strengthen corporate groups. A new stadium has been built. It has great value, but if it is completely empty, I think everyone's pride will gradually fade. We, the partners and the hometown, will work hard to attract customers, so we ask for your support.
Regarding merchandise, on match days, the shop itself will be very crowded at Bullspa, so we will use a fairly large space in front of the gate. We will also sell at the nearest Banpaku-Kinen-Koen Station, so we would like to do our best to avoid loss of opportunity so that you don't end up in line and then regretting it.
The fan club has grown considerably, but I think there is more we can do, so I would like to increase the number of Gamba's loyal fans from 33,000 to 40,000 by introducing more people to the halftime lottery and to expand membership. We have the most fan club customers in the J-League. There are free memberships and other options, but they don't have this many. If you ask whether 40,000 is a lot or a little, there is a strange mammoth team next to us, with 150,000 members, like the Tigers, who created their fan club in 2003. After all, baseball and soccer are different, but we would like to aim for 40,000 fans, as we want to have a higher quality fan club.
This is my hometown. There are still other issues to be addressed, and I would like to create some kind of opportunity for the citizens to come here once during the Citizens' Support Day, and I would like to do something similar for the elementary school students in the surrounding area.
GAMBAssist is a coined word that means to support Gamba. Currently, we have received support from about 300 people as a hometown, and we have earned 30 million yen. We will give it back to the town. It's not about strengthening. We want to give back to the children and the town, so we hope you will take an interest in that as well.
In terms of PR, there is a challenge to be proactive rather than being passive in the PR media in an age where national team players come to you on their own. Among them, there are SNS, such as "YouTube" video distribution, "Facebook", "Instagram", "Twitter", etc., each of which has its own characteristics and the approach differs depending on the generation. I would like to strengthen that. There are various activities such as "Gamba TV" terrestrial broadcasting, J:COM's "GambaEX", "Sky PerfecTV!", etc. I would like to do more to promote Gamba's videos there. I would like to be more proactive in communicating more and more.
As for the operation, we are allowing re-entry. We decided that we would have to do it for a year to understand the rules, so we closed the doors until everyone was about to get heatstroke in this stadium, where the temperature was 35 degrees during the summer, and we caused inconvenience to everyone. We will start improving this area by determining when to open the doors and allowing re-entry from this season. For a 7pm kickoff, re-entry will end at 6:30pm, 30 minutes before the start of the match. After the game, there are 29 stores on the third floor, including an after-bar in front of the gate. The biggest challenge after the game is the journey to the monorail station, which seems close but is far away, and there are many other challenges, but some of them are difficult to do on our own. If that's the case, we would like everyone to stay for a while, with various things such as an after-bar after the game.
Regarding the last designated management, we have been approved by Suita City, so it is difficult to improve the surrounding area. This is Osaka Prefecture's land. We are renting it to Suita City. The stadium belongs to Suita City. We, GAMBA OSAKA, are the designated managers. In such cases, we would like to cooperate with the responsible companies.
Also, although it may seem strange to say that we are earning foreign currency, last year we held the Kirin Cup, mainly for soccer, as well as the FIFA Club World Cup and the EMPEROR'S CUP's Cup New Year's Day tournament. Other than that, we are seeing a significant increase in people using this place for rental rooms and weddings. If you haven't done so yet, I hope you will give it a try.
Many events are held at the neighboring Expo Park, so rather than setting up tents for those events and having a hard time due to rain, we could use the site here, which has a roof, toilets, and seats. If we could bring in an event that would usurp the event over there over the next two or three years, I think we would see a lot of improvement in the areas of management that everyone has criticized, so we would like to move forward with this type of approach.
First of all, I am well aware that there are inconveniences with re-entry and the time after the event. I also know that it is difficult to walk around three times when it is most crowded, so I would like to improve that. Thank you very much, even though it was very compact.
Question-and-answer session
- Q
A nice stadium has been built and many people come, but the flow of people is very poor.
In particular, you have to go up and down very narrow corridors and stairs from the station, and currently the bus only goes as far as the Expo Park Stadium, so you have to walk from there. Are there any efforts being made to improve the transportation in the surrounding area in particular? -
A
I'm Okunaga, in charge of public relations. Thank you for your support.
As a club, we are of course aware of the issue of access from the station, and as I mentioned earlier, we fully understand and acknowledge that we are causing inconvenience to everyone. However, what do we do to allow 20,000 to 30,000 visitors to return home at the same time? For example, it would be ideal if there was a train station right next to the stadium, but that is not possible. While we cannot change the big environment, we are currently in discussions with Suita City and Osaka Prefecture. There is not much the club can do immediately, but we are coordinating with the bus company to somehow arrange for a few buses to be sent out after the game is over. As I mentioned earlier, we are working with the Expo, Suita City, and Osaka Prefecture to turn on lights in dark areas, and we hope to improve the situation little by little, so we hope you will understand. Thank you for your understanding.
- Q
As a local resident who often uses the stadium, I think there should be a system that allows local residents to enter at a cheaper price. In order to attract more people to weekday games, I want the local residents to like the stadium more. Among those, I think what makes Suita Stadium great for first-time visitors is the distance to the players and the closeness to the pitch. I think the front row is the best place to feel the power of the game, so I wonder if it would be possible to make it possible for casual hometown fans to get seats in the front row.
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A
Currently, support days are for categories 4, 5, and 6, but for categories 1 and 2, which are closer to the athletes, there are many people with reserved seats for the year, so it is difficult to accommodate them right away. First of all, we would like you to come and watch the race. For categories 5 and 6, we would like to proceed while ensuring safety so that you can watch the race safely.
- Q
I don't feel any atmosphere of being Gamba's hometown at all. In other clubs' hometowns (Tokyo, Yokohama, etc.), there are flags, posters, tapestries, etc., and there is recognition that the club is in our town. I feel that this is lacking in Gamba.
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A
My name is Okude and I'm in charge of our hometown.
We will hold a Hometown Support Day for each of the seven cities, and this year we will hold a support day not only in Hokusetsu but also in the Kitakawachi region. Admission is free for elementary and junior high school students, but we have been slow to publicize the event. We cannot announce the date yet, but we will distribute flyers, including those of the players, to let people know about the event and to let them know that it is "the opening day" or "It's Ibaraki Citizens' Support Day", so that as many people as possible will know about it and come.
We will assign representatives to each of our seven hometown cities and will be advertising the event as much as possible on the Gamba bus, including using posters and banners.
- Q
I think Gamba has been poor at using their foreign player quota recently. They have a U-23 squad, so I think they could use one slot there and bring in someone like Indonesia's Messi, and increase their presence in Asia by calling players from abroad. I think Gamba is getting a lot of attention in Asia, so I wonder if they could take a different approach.
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A
I think it's a very interesting story about how to use the foreign player quota. The club has been thinking about such things and since last season, we have been deepening various exchanges with academies in Vietnam and Southeast Asia. As you know, the number of foreign players is fixed. For this season only, we have secured center back Fabio, side back Oh Jae-suk, and center forward ADEMILSON Braga Bispo Junior as foreign players. Also, for the U-23, we have secured South Korea's Bae Soo-young. We have one more slot. That's the situation. I think there are players with potential, preferably from Southeast Asia, and we would like to consider such places.
- Q
Regarding the naming rights, were it difficult to negotiate with Suita City?
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A
Regarding your question about naming rights, we are continuing to negotiate regularly with the relevant parties in Suita City. As a result, the people of Suita City have come to understand that naming rights are necessary and that stable income is extremely important to promote the stadium's environment and to make it a pleasant place to use. Although we cannot say that it is certain, the negotiations are progressing steadily, so we would like you to wait for a little longer. We would like to proceed so that we can obtain the naming rights and use them to improve the stadium, so we appreciate your cooperation.
- Q
Thank you for your cheerful and fun explanation. There was an increase in the budget for merchandise sales, but this is more of a cry from the heart than a question, but last year there were a lot of secrets. I can't buy the player I want, and I have to buy several to get the player I want. Supporters also want to buy if there is a certain player in it, but even people here are in a situation where they have to spend about 10,000 yen to buy a certain product. Of course, if you buy a lucky bag at the store, you can easily see that there is a surplus of this product, and I understand that loss is very difficult. However, I would like Gamba to improve the accuracy of their important predictions and forecasts to reduce loss.
I think it's a bit wrong for us supporters to shoulder that loss. It's tough when they're spending a huge amount of money and managing their travel expenses. When a child goes to buy a ticket for a player they want with 500 yen, it's a completely different player, so it's disappointing for the child. The age of the supporters is also increasing, so I think they should improve that. I feel like they're doing something stupid somewhere. I want the company to make an effort to buy what you want, at the price you want, when you want it, and I think the same goes for uniforms. Taking advantage of the supply shortage and saying that if you buy this many Umbro products after the end of the year season, you'll get priority purchases, I think that's not the principle of business, so if they want to increase the amount of merchandise sales, I would like them to make more efforts in that area. -
A
Hello everyone. This is Yamazaki from the Customer Creation Department.
Regarding the merchandise, we appreciate your valuable opinion that we should think about children because the secret merchandise does not reveal the names of the players. Indeed, since coming to this stadium, we have increased the number of merchandise items from 400 to 800. Among them, we are planning various events for each game so that everyone can enjoy at least one of the merchandise items, but certainly, the number of players will increase significantly from this season. There are customers who are looking forward to the merchandise that clearly represents the players and there are no secret merchandise, so we will aim to sell merchandise that does not burden children while giving careful consideration to the balance, so we appreciate your cooperation.
- Q
I would like to ask your opinion or question about the operation of the stadium, especially about the noises after 9pm. If you say that I really started going to the stadium in various places, it started this year, but since the Expo era, there is a Suita City ordinance that prohibits noises after 9pm. I don't know if there were any complaints or anything like that since the Expo era, but until now, it was a gray area, and only Gamba was used at the Expo, so it wasn't a big problem, but this year this stadium has been in operation, and thankfully, there have been more occasions where it is used by teams other than Gamba, such as the Kirin Cup and the Club World Cup. Among them, the Japanese national team's match is indeed 7:30 and the match is after 9pm, and if it were Gamba, the match would finish at 9pm at the very last minute, but the noises are still being played during the time that it definitely won't end, and I found a story that has been circulating on social media, where Gamba supporters seem angry at the national team supporters. I don't know if the JFA is aware of this, but since the Club World Cup, around 9 o'clock the JFA has been carefully stating on Twitter and other platforms that "no noisemaking is prohibited, it's not allowed, please stop."
I think GAMBA OSAKA, which uses the bell the most and is the designated manager, should be the best example. However, I think that using it in a rude situation such as ringing it after 9 o'clock despite the ordinance is a bad example to other users and a lack of sincerity towards Suita City, so if there are no complaints from Suita citizens or neighboring residents, I would like to ask for a clear line and rules to be drawn, including the abolition of the ordinance itself, rather than a gray area, but I would like to ask how the discussions on this matter are being carried out within the club. Thank you in advance. -
A
Regarding the noisemakers, this is a regulation stipulated by Osaka Prefecture ordinance. The area where this stadium is built is a Type 2 residential area, and is subject to noise regulations. By the way, during the day, noise cannot exceed 55db. After 9pm, the regulation states that the 55db cannot exceed 45db. By the way, we conducted noise measurements twice last year, and the results were about 60db for both the apartment building under Kashikiriyama and the apartment building in Shimizu. As a result, we have been severely reprimanded by Suita City. Before this stadium was built, when building such a facility, an assessment was formulated in the form of an environmental impact survey. This includes various items, but in terms of noise, it states that noisemakers are prohibited after 9pm and that matches are to be played with the doors closed. However, regarding the ban on noisemakers, there is the fact that noisemakers were heard during the Kirin Cup, and this also happened during the CWC. This is not only the case for the JFA, but also for Gamba, with the cooperation of the supporters, we ask them to stop making noises at 9pm during Gamba games, and in return, they continue to make noises after 9pm. We are not ignoring this, and during the Kirin and CWC games we have asked the supporters to stop making noises, but sadly, they have not stopped. We would love to create a situation where people can make noises freely in the future, despite these regulations, but the Osaka Prefecture ordinance stipulates that noise regulations and, to put it bluntly, a kind of pollution regulations are involved. As for whether these standards can be changed immediately, the trend in the world is to create a quiet environment, so even if regulations are strengthened, I think that this cannot be achieved immediately. We would like to ask for your understanding and cooperation in banning noises after 9pm.
- Q
I'm glad that a very nice stadium has been built, one that we can be proud of in the world, and one that is very easy to see. However, I have reserved seats, and last year the seats were randomly decided by a machine, and when the next season came around, people who were happy to keep their reserved seats from last year were allowed to keep them, so I was worried that people with good reserved seats from last year would not move, and if they moved this year, they would only have strange seats. I would like to ask what will happen next year. Also, I would like to ask that mirrors be installed in the women's restrooms.
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A
Regarding the arrangement of the reserved seats for the annual seats, we received a lot of opinions from you all last season. We considered various options and considered shuffling all the seats by drawing lots again for all the renewed customers, but we decided that it would be more satisfying to re-arrange the seats while listening to the seating preferences of each individual customer, and we are now allocating seats according to the customers' wishes to change or continue their seats. Currently, we have listened to almost all of your requests, and 70% of you would like to keep your seats as they are, and the remaining 30% would like to change their seats. Last year, we received opinions from you about the blocks on the side, where there were seats installed, and we received opinions that we would like to avoid these areas, so we have decided not to allocate annual seats to the three blocks at the very end of the home side, and we will move them more to the center, and we will listen to the opinions of each customer who would like to be seated in the front or back. It will take several years, but we believe that if we continue this, customer satisfaction will definitely increase, so we hope you will forgive us.
Hello everyone, I am Tanaka from the stadium. Thank you for your cooperation. First of all, I have heard a lot about the inconvenience caused to women regarding the mirrors in the restrooms. I think it will be next year, but we would like to consider adding more. The reason why there are no mirrors in the restrooms is because we wanted to alleviate the congestion caused by people concentrating on the mirrors before the game and at halftime. During the course of the year's operation, we have heard many voices saying that mirrors are absolutely necessary and that they should be installed, so we are considering installing mirrors next year, and we would appreciate your understanding.
- Q
I'm thinking of going to the AWAY event in J3 as well, but J1 has one-touch machines but J3 doesn't. I wonder if they can't place them there because the league categories are different, or if I can ask and if they're accepted, they'll be allowed to place them there. Even though points will be unavoidable, it will leave a history so it's just for my own satisfaction, but I see it as a useful thing, like a stamp rally, so I would be grateful if they could place them there.
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A
As for the one-touch pass system in J3, I believe there are three teams that have introduced the system. GAMBA OSAKA has been in J3 since 2016, but it is still very difficult to attract spectators. We are considering introducing the one-touch pass system within the club as we aim to increase attendance to 3,000 or 4,000 people, so please wait for a little longer.
- Q
Regarding the digital clock on the vision, currently it is only displayed on the vision on the home side, but would it be possible to display it on the vision on the away side in the future? Also, is it possible to display additional time? Or do we need permission from the J.League or other organizations?
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A
There are displays showing the number of minutes after the 45th and 90th minutes of additional time, but even if it says 5 minutes, it could be 6 or 7. As a result, there are various rules, and since it is unclear what the time is, for example, if there is 5 minutes of additional time and it gets to the 95th minute, it could get noisy and confusing, so the system does not broadcast anything after the 90th minute.
Regarding digital clocks, we are following the rule that at least one must be installed. However, it needs to be in a place where everyone in the back stands can easily see, and since it is digital, it is not impossible to embed it in the image, but we don't have the money for that system, so it is difficult to include it. We have made it with donations in various forms, so if we had the maximum of 20 billion yen, it would have been much more convenient and comfortable for everyone, but I would like you to understand that there are areas where we should improve and areas where we cannot improve.
This concludes the 16th Supporters Meeting.
Thank you for gathering here today.
that's all