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MEIJI YASUDA J1 100 YEAR VISION LEAGUE 10th Sec.
2026.4.11(Sat) 16:00 KICK OFF

vs.Cerezo Osaka

Panasonic Stadium Suita

DAZN to watch the match

MATCH INFORMATION TOP

2026.4.7［PARTNER］

DeOu addresses men's odor concerns.

"DeOu," born from the concept of "saying goodbye to men's odor worries," is now available at pharmacies and drugstores nationwide. It is a medicated all-over body wash that thoroughly cleanses away sweat and stickiness from the entire body to prevent body odor and sweat odor, and can be used as part of a grooming routine for adult men.

Approximately two out of three men are concerned about body odor!
Some men say they are concerned about their body odor, such as "I feel anxious about my own smell when a woman stands behind me in an elevator" or "I bring a change of shirt and secretly change into it." Our survey* found that about two out of three men in their 30s to 60s said they "are concerned about their own body odor," and by age group, this figure rose to 69.5% for those in their 30s and 71.5% for those in their early 40s, indicating that awareness of body odor increases with age.
(*Survey conducted in July 2012, n=4,874, men aged 30-69, surveyed by Rohto Co., Ltd.)

Product Features
This product uses medicinal charcoal (adsorbent) that effectively absorbs odor-causing substances such as age-related body odor. The countless odor-absorbing pores, with just one teaspoon, cover a surface area equivalent to that of a soccer field, effectively capturing odor-causing substances. Furthermore, the "odor veil effect" envelops any unpleasant odors with fragrance, leaving no lingering smell with a refreshing citrus herb scent.

According to our survey*, when we asked 199 DeOu users how concerned they are about their own body odor, we found that 73.4% were concerned about the odor of their scalp and hair. Moments when they noticed scalp odor included "when smelling their own pillow or bedding" and "when touching their scalp with their hands," indicating that scalp odor becomes a concern at unexpected moments in daily life.
(*Survey conducted in July 2013, n=199, conducted by Rohto Co., Ltd.)

Product Features
<DeOu Medicated Scalp Care Shampoo (Bottle/Refill)>
Our superior cleansing technology thoroughly removes the oily sweat and sebum that tend to cling to the scalp, as well as body odor, which are characteristic of middle-aged individuals.
From among many types of charcoal, we use medicinal charcoal (adsorbent) that effectively adsorbs dirt and odor-causing substances. Countless adsorption pores capture dirt and odor-causing substances. In addition, ions lift and remove sebum, dirt, and odors that have accumulated on the scalp. Furthermore, we have adopted a non-silicone formula that is less likely to adsorb odor-causing substances. While maintaining the "odor veil effect," the fragrance envelops any unpleasant odors, and the refreshing citrus herb scent makes even unpleasant smells less noticeable.